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Hi, I’m James

I’m a Performance Architect.

And over the last decade I’ve:

  • Coached professional athletes, Navy SEALs, Army Rangers and high-level CEOs.
  • Contributed to 11 publications during 3 years of PhD-level research in Integrative Physiology.
  • Built two digital businesses that served over 4,000 students globally and generated just under $2M.

Along the way, I got married to the love of my life (Kels) and became a father.

Which forced me to answer a different question.

Not just how do I perform and build…

But how do I build a life that actually holds everything that matters?

Because if you’re building a business while raising a family, you feel it.

You’re trying to grow, provide, and be present…

And it often feels like one arena wins at the expense of the others.

These days, my work is centered around what I call The TotalMan™.

Specifically, the man who’s building a business and raising a family…

And refuses to succeed in one arena while failing in others.

Despite what most people believe, it is possible to have it all:

  • A great marriage
  • A successful business
  • A strong, athletic body
  • An unshakeable mindset
  • A life full of purpose and fulfillment

But it doesn’t happen by accident.

It requires a structure.

That’s why I built The TotalMan Operating System.

A life operating system designed for the whole man…

So you can scale your business, lead your family, and take care of your body without feeling like something is always slipping.

If that resonates, here’s where to start:

  1. Join The Total Man Newsletter:  I send an almost daily email to 8,000+ men with practical insights and strategies to help you become the TotalMan™.
  2. Read the TotalMan Playbook:  A 40 page google doc that breaks down the TotalMan Operating System™ entrepreneur dads are using to build a business, body, marriage and life that all work at the highest level (without burning out or dropping the ball)
  3. Work with me privately inside The Domination Year:  A private coaching experience designed to upgrade your personal operating system to TotalMan OS for full 360 performance. I work with a maximum of five clients at a time. To learn more, email me at james@jamescerbie.me
  4. Reach out and say hey:  You can contact me via email or on Instragram.